DBS inks deal with SMU to make better sense of data
The Edge, November 23, 2015
DBS has a customer base of more than 4.5 million, so it is no surprise there are always long queues at its ATMs. The old response would have been to add machines, but that would only create more queues. Instead, the bank has been drawing on data and insights on customer behaviour to find a solution. ... Read More
DBS, SMU launch joint lab for social media analytics
Straitstimes, October 27, 2015
DBS Bank and Singapore Management University (SMU) have joined forces to operate a research lab that is trying to uncover new digital consumer trends amid social media.
The Life Analytics Lab, which opened last week, employs a team of about 10 researchers who are processing data gleaned from platforms such as Facebook and Twitter.
Its findings will then complement DBS' in-house customer data analysis and will help the bank come up with new digital innovations and sales leads, Mr Sameer Gupta, the bank's executive director for regional business analytics, said yesterday. ... Read More
SINGAPORE — DBS Bank has partnered with the Singapore Management University (SMU) to start a lab that will monitor and analyse data from five social media networks to anticipate what customers need, or to improve on products and services.
Publicly available data from five different networks — Twitter, Facebook, Instagram, LinkedIn and Foursquare — will be studied by the DBS-SMU Life Analytics Lab (LifeLab), according to the bank.
In a media briefing today (Oct 26), Mr Sameer Gupta, executive director of Regional Business Analytics and Customer Experience at DBS pointed to the massive amount of data in the public sphere, which can be harnessed to identify high value customers, and detect new marketing opportunities. ... Read More
Last updated on 23 May 2016 .