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DBS inks deal with SMU to make better sense of data

The Edge, November 23, 2015

DBS has a customer base of more than 4.5 million, so it is no surprise there are always long queues at its ATMs. The old response would have been to add machines, but that would only create more queues. Instead, the bank has been drawing on data and insights on customer behaviour to find a solution. ... Read More

 

DBS, SMU launch joint lab for social media analytics

Straitstimes, October 27, 2015

DBS Bank and Singapore Management University (SMU) have joined forces to operate a research lab that is trying to uncover new digital consumer trends amid social media.

The Life Analytics Lab, which opened last week, employs a team of about 10 researchers who are processing data gleaned from platforms such as Facebook and Twitter.

 

Its findings will then complement DBS' in-house customer data analysis and will help the bank come up with new digital innovations and sales leads, Mr Sameer Gupta, the bank's executive director for regional business analytics, said yesterday. ... Read More

 

DBS partners SMU to mine social media sites for data

Today Online, October 26, 2015

SINGAPORE — DBS Bank has partnered with the Singapore Management University (SMU) to start a lab that will monitor and analyse data from five social media networks to anticipate what customers need, or to improve on products and services.

Publicly available data from five different networks — Twitter, Facebook, Instagram, LinkedIn and Foursquare — will be studied by the DBS-SMU Life Analytics Lab (LifeLab), according to the bank.

In a media briefing today (Oct 26), Mr Sameer Gupta, executive director of Regional Business Analytics and Customer Experience at DBS pointed to the massive amount of data in the public sphere, which can be harnessed to identify high value customers, and detect new marketing opportunities. ... Read More

 

DBS working with SMU to mine social media data

Channel NewsAsia, October 27, 2015

TODAY REPORTS: DBS BANK WILL PARTNER WITH SINGAPORE MANAGEMENT UNIVERSITY TO STUDY PUBLICLY AVAILABLE DATA FROM TWITTER, FACEBOOK, INSTAGRAM, LINKEDIN AND FOURSQUARE TO IMPROVE ON PRODUCTS AND SERVICES. ... Read More

 

Last updated on 23 May 2016 .