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Jointly established between DBS Bank and Singapore Management University, the DBS – SMU Life Analytics Lab is aimed at the collaboration between the two parties to promote research, application and technology transfer focusing on the theme of “Big Data”






Value Proposition:


  • To complement DBS in-house customer data analysis and will help the bank come up with new digital innovations and sales leads。
  • To help DBS better understand social trends and social behaviour, and then use the understanding to create new products or improve current offerings.
  • To launch deep data collaboration and closed-loop user experimentation with industry partners, and complete the self-adaptive learning for data analysis and mining algorithms.
  • To boost the visibility and influence of SMU/SIS among industry partners and increase her academic prestige.


Last updated on 23 May 2016 .